Reingenuity

Reingenuity wanted a thirty second, looping video for their website that would convey their brand values, and give the website some “wow” factor.

The wireframe lightbulb illustration was an existing asset, so I created some additional illustrations in the same style with the help of 3D models (including a rigged mechanical arm that could fire a laser beam!).

A golden beam of light links the animations together, giving a sense of futuristic dynamism.

This was a really fun, creative project that presented lots of interesting challenges (e.g. how to create a meteor shower that coincides with the reveal of the first illustration) and lots of opportunities for playing with particle emitters.