Invest Hertfordshire: UKREiiF video

Hertfordshire Local Enterprise Partnership needed a video UK Real Estate Investment & Infrastructure Forum that communicated the various reasons to invest in Hertfordshire.

The video needed to use the brand kit for the Invest Hertfordshire website and campaign, and would be relatively long (6 minutes+) and combine a large amount of on-screen text with stock footage.

Referring to the brand guidelines, I designed title cards and a map graphic that incorporated the brand colours and tinted images to differentiate between the different video sections. For the sections that mixed onscreen text and footage, I created a template drawing on their brand guidelines that combined a text panel and a frame for the footage.

Animations were kept snappy but functional, with a focus on readability.

One section includes a list of movies filmed in Hertfordshire, and the client also wanted film posters to be displayed at this stage. I created a an illuminated poster display, such as you might see in cinemas, to display the posters. For the text I indulged in a Star Wars-style title crawl.